Moment Factory Designs Pixel Shower for the 2014 Billboard Awards
Moment Factory made magic tonight with OneRepublic at the Billboard Awards in Las Vegas, releasing thousands of pixels into the crowd during the performance of their chart-topping song Counting Stars. The collaboration came about following Moment Factory’s proven expertise in multimedia artistry for large-scale events and stunts, such as the 2012 Super Bowl extravaganza with Madonna, Fun’s performance of their song Carry On at the 2013 Grammys, or the pixel shower during the Black Keys 2012 Osheaga performance, to name a few.
The OneRepublic creation featured multiple rounds of testing and planning with the Billboard Awards production team of over thirty people at the MGM Grand Garden Arena. Each pixel features a flashing LED light, creating an overwhelming visual impact in combination with the music and stage lighting. The pixel’s physical design mimics nature in that they fall organically from the sky, forming an enchanting constellation of shooting stars into the audience.