Jacques Cartier Bridge
by Moment Factory

In 2017, Moment Factory and six local partners fulfilled a long-held dream of lighting up the Jacques Cartier Bridge–an architectural jewel and iconic Montreal landmark. Directed by Jacques Cartier and Champlain Bridges Incorporated, collaborators shared one common goal: to give Montreal a new visual postcard and a showcase for the city’s creative and technological vanguard. The collaboration would result in the world’s most-connected bridge, an interactive illumination activated by real-time social media activity and big urban data.

At nightfall, the bridge comes to life, expressing the team’s Living Connections concept in two ways. First: the bridge’s interior volume reflects the city’s changing seasons with an ambient colour for each of the 365 days, while the bridge’s exterior is animated by light particles driven by real-time social media that tags Montreal. These particles are influenced by data pulled from the day’s weather, traffic, news and mood.

The bridge, now as impressive at night as during the day, is a unifying symbol of the city. The project broadcasts Montreal’s creative expertise to a world seeking solutions that elegantly unite smart-city infrastructure with artistry and design.

A project directed by Jacques Cartier and Champlain Bridges Incorporated. A concept by Moment Factory. In collaboration with Ambiances Design Productions, ATOMIC3, Éclairage Public / Ombrages, Lucion Média, Réalisations and UDO Design.

momentfactory.com