FSM Lights up U by Kotex:
The making of Glow Girl

FSM has created a one-of-a-kind electronic light suit made of thousands of programmable LED’s for an exciting new online campaign via Ogilvy Sydney, for U by Kotex Sport Ultrathins.

UBKConcept

UBKCostumeStitching

UBKPrototyping

Without an off-the-shelf solution available, either locally or internationally, the one-of-a-kind LED suit and proprietary software was designed and built entirely in-house at FSM.

UBKOnSet

UBKRun

UBKPurched

“The industry is rapidly evolving and we’re constantly looking at new technologies and innovative solutions to stay at the forefront of that change.” – Andreas Wanda, FSM Creative Director.

UBKWardrobeFit

UBKWardrobe

The project combined a host of different disciplines that involved designers, animators, software developers, hardware engineers, costume designers and compositors.

UBKPose

UBKRunLapse

“It’s exciting to work on a project that brings our people together and harnesses our collective skillset. There’s a certain magic in seeing people feed off each others energy.” – Emile Rademeyer, FSM Creative Director.

UBKDev

To view the “Behind the Lights” case study showcasing the creative technologies involved, click the following link.

http://www.fsm.com.au/portfolio/catch-me-if-you-can/

UBKCrew

CREDITS

FSM
Director: Phil Meatchem
Creative Director: Emile Rademeyer
Creative Director: Andreas Wanda
Head of Production: Tina Braham
Executive Producer & Production Manager: Sarah Cloutier
DOP: Franc Biffone
Editor: Joe Morris
Colourist: Billy Wychgel
Sound Engineer: Nigel Crowley Lead
Compositor: Stuart Cadzow
Compositor: Phil Stuart – Jones
CG Supervisor: Dylan Neill

FSM LED SUIT DEVELOPMENT
Hardware Engineer: Bernie Loyd, Aleksei Vanamois
Software Engineer: Dylan Neill
Costume Designer: Vanessa Dodman
LED Consultant: Leo Bonne

OGILVY
Senior Creative: Lisa O’Neill
Art Director: Lindsei Barros
Senior Account Director: Jen Clarke
Senior Producer: Alison Chambers
Group Account Director: Sarah Goaley

KIMBERLY-CLARK
Senior Brand Manager:  Danielle Langer
Marketing Sector Lead AFC: Margaret Cheung
Brand Manager: Phillipa Gagg
Assist Brand Manager: Kristen Gillies
Category Development Manager: Gabrielle Davidson
Group Account Director: Sarah Goaley